For this section we will look at the Marketig Concept and the difference between consumers and customers. (ch 2.1) We will also begin to identify our target market, the customer profile and the marketing mix.
What is the marketing concept that your project is attempting to address?
Who are your consumers and how do they differ from your customers or do they? Explain
Describe your market.
How does your market differ from your target market? Be specific.
Explain the 4 P's of marketing and how the differ from the 4 C's or marketing. Which perspective will you be using for this project?
Explain how each P or C will be addressed for this project.
Does your Market Segment fit into one of the demographic groups mentioned in your book? If so which, if not research what group they do belong to and identify their characteristics.
What psychographic and Geographic issues will you be dealing with for your gaming project?
For this section we will look at the Marketig Concept and the difference between consumers and customers. (ch 2.1) We will also begin to identify our target market, the customer profile and the marketing mix.
What is the marketing concept that your project is attempting to address?
Who are your consumers and how do they differ from your customers or do they? Explain
Describe your market.
How does your market differ from your target market? Be specific.
Explain the 4 P's of marketing and how the differ from the 4 C's or marketing. Which perspective will you be using for this project?
Explain how each P or C will be addressed for this project.
Does your Market Segment fit into one of the demographic groups mentioned in your book? If so which, if not research what group they do belong to and identify their characteristics.
What psychographic and Geographic issues will you be dealing with for your gaming project?