124.13. Principles of Marketing (One-Half to One Credit).
General requirements. This course is recommended for students in Grades 9-12.
(1) Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing-information management, pricing, product planning, promotion, purchasing, risk management, and selling skills needed to help customers make satisfying buying decisions and to solve marketing problems. Students integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions.
(2) The principles of business and marketing, the concepts of economics and free enterprise and the understanding of human resource skills that an effective marketer must possess provide the foundation for the study of marketing.
Principles of Marketing
State of Texas Essential Knowledge and Skills
September 1, 1998September 1, 1998, 22 TexReg 5130., 22 TexReg 5130.
ยง124.13. Principles of Marketing (One-Half to One Credit).
General requirements. This course is recommended for students in Grades 9-12.(1) Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing-information management, pricing, product planning, promotion, purchasing, risk management, and selling skills needed to help customers make satisfying buying decisions and to solve marketing problems. Students integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions.
(2) The principles of business and marketing, the concepts of economics and free enterprise and the understanding of human resource skills that an effective marketer must possess provide the foundation for the study of marketing.